Creatine market booms—but some gummies lack the key ingredient

The creatine supplements market is expanding rapidly, with sales hitting $1.11 billion in 2024. New products like gummies, chews, and tablets are now targeting younger women and older adults. Recent reports, however, reveal that some top-selling creatine gummies contain little to no active ingredient. The global creatine market is projected to grow to $4.21 billion by 2030, rising at an annual rate of 25.2%. North America dominates with 39.4% of the market, while U.S. sales alone are expected to increase by nearly 29% each year.

GNC has seen a 75% jump in creatine sales since 2020, driven by demand from women and older consumers. Brands are responding with innovative formats: Create Wellness has sold over 100 million creatine gummies since 2022, while Bloom's new gummies aim at younger women entering strength training.

Other companies are focusing on convenience and quality. Momentous launched NSF Certified for Sport Creatine Chews, ensuring third-party testing. Revolution Nutrition offers sugar-free Creatine Candies, and Mutant introduced Creatine Bytz, a chewable tablet. The Vitamin Shoppe also released BodyTech Elite Creatine Beadlets with a time-release formula.

Yet not all products deliver on their claims. A report by SuppCo found that several leading creatine gummies contained minimal or no creatine at all. The creatine market continues to diversify with new formats and target audiences. While demand grows, consumers are advised to check product quality, as some gummies fail to meet labelled standards. The industry's expansion shows no signs of slowing, with sales and innovation both on the rise.