Gippsland Jersey Wins Australia's Best Milk with a Mission Beyond Dairy

Gippsland Jersey has won Australia’s Best Milk award. The brand was founded in 2016 by Sallie Jones to support local dairy farmers and address rural mental health challenges. Its success reflects a commitment to fair pay and community storytelling. Sallie Jones grew up on a dairy farm in Gippsland. Her father struggled with depression and later died by suicide. Around the same time, Australia’s dairy industry faced severe financial strain.

In response, she launched Gippsland Jersey as a tribute to her father and his values. The brand uses technology to partner with local farmers, ensuring more profit stays with producers. It has since become an award-winning name in Australian dairy.

Gippsland Jersey also gives farmers a voice. Through a podcast and social media, they share their experiences. One story shared on the platform helped save the lives of five other farmers. The brand continues to grow while keeping its focus on fairness and mental health awareness. Its recent award recognises both quality and the impact of its work. Farmers involved with Gippsland Jersey receive better pay and a stronger sense of community.