SoulCycle's Wellness Weekend Returns with Luxe Fitness and Beauty Experiences

SoulCycle Wellness Weekend will return for its third year from 26 to 28 June 2023. The event takes place at The Barn in Bridgehampton, with around 2,500 attendees expected. Organisers chose the Hamptons for its dedicated rider community and the venue’s distinctive atmosphere. The weekend will feature a range of wellness experiences. Drift Wellness will provide a sauna and cold plunge session. Allyoos’ BunBar will offer quick hair touch-ups, taking just 5 to 7 minutes.

For skincare, Ject will deliver express facials and light peels. Joi + Blokes will run a B12 shot lounge staffed by medical professionals, with semi-private consultations available. Sourmilk’s probiotic yogurt bar, complete with mix-ins, will return after its success last year.

Intuition Kicks will host a retail pop-up alongside tarot readings. The event’s growing popularity has led SoulCycle to consider expanding the Wellness Weekend to other locations, including California and Florida. The Hamptons event will bring together fitness, beauty, and wellness offerings in one place. Attendees will have access to quick treatments, expert consultations, and unique experiences. The organisers aim to build on the event’s past success with new and returning features.