Three Bees Spirits reveals bee-inspired bottle design for premium spirits

Three Bees Spirits has unveiled a new bottle design for its award-winning spirits. The updated packaging aims to strengthen the brand’s presence in retail, wholesale, and hospitality markets. It also reinforces the company’s commitment to nature and quality. Founded in 2019 by Thomas and Julie Lamble-Dun, Three Bees Spirits produces four gins and two rums. Its Raspberry and Elderflower Gin, made with 100% natural ingredients, has earned multiple accolades. The business operates under the B Corp Market Harborough Honey Company.

The new bottle takes inspiration from the shape of a bee. Its narrowed central section mimics the segmented body of a bee, while its elongated silhouette conveys movement and precision. A heavier base adds stability and underscores the premium quality of the spirits inside.

To support expansion into larger retail and wholesale channels, the company has introduced GS1-powered QR codes on each bottle. These codes link to dedicated e-labels on the Three Bees website, offering detailed product information.

Operations Director Thomas Dun reports that customers have responded positively to the new branding. The design highlights the company’s connection to nature and provenance. Three Bees Spirits has also joined the 1% for the Planet initiative. The company pledges to donate at least 1% of its annual sales to environmental causes. The new bottle and QR code system are set to enhance the brand’s appeal across multiple markets.