Kilifi's grassroots champions transform maternal and child healthcare access

A new initiative in Kilifi County is training local figures to improve maternal and child health. The Shina Foundation’s Okoa Mama na Mtoto programme equips community champions with the skills to educate families on pregnancy risks, nutrition, and healthcare access. Long distances and low awareness have made timely maternal care difficult for many families in Kilifi. In response, the Shina Foundation, led by Nazi Kivutha, launched the initiative to address these gaps through grassroots advocacy.

The programme targets trusted local influencers, including boda boda and tuk-tuk riders, women leaders, and organised groups. These champions receive training to spread health knowledge and guide families to medical services. Norah Mulatya, a boda boda rider in Malindi, is one such advocate, using local songs and daily conversations to teach mothers about nutrition and safe pregnancy.

Tuk-tuk operators also play a key role. They are trained to provide health education during rides and refer passengers to healthcare facilities when needed. The approach empowers ordinary residents to become reliable sources of information in their communities. The initiative’s impact is visible in the increasing number of locals taking charge of maternal and child health. By leveraging everyday interactions, the programme helps families recognise danger signs, adopt better nutrition, and access essential care.