Farmley's 30-Day Challenge Transforms Snacking Habits with Seed-Powered Recipes

Farmley has revealed the winners of its 30-day Daily Fuel Challenge, held in April 2026. The campaign brought together over 50 creators and consumers to promote healthier snacking habits. Participants shared recipes, tips, and experiences while using the brand’s seed and mix products. The challenge centred around the Daily Fuel Box, a curated set featuring chia seeds, trail mix, power-up seed mix, and recipe cards. Farmley encouraged users to incorporate these ingredients into their daily meals. Over the month, participants formed an online community called the Intentional Food Club, where they exchanged ideas and progress updates.

The campaign gained significant traction, with more than 4.5 million views across platforms. It also attracted over 7,000 new followers to Farmley’s social media accounts. Users created over 1,000 recipe reels, showcasing creative ways to use the products.

Aman Gupta, Head of Marketing at Farmley, explained that the initiative aimed to make healthy eating more engaging. The company sold over 500 Daily Fuel Boxes during the challenge. In the end, 27 winners were selected, receiving rewards totalling INR 14 lakh. The Daily Fuel Challenge successfully boosted engagement around healthy snacking. Farmley’s campaign not only increased product sales but also built a community of health-conscious consumers. The brand plans to continue encouraging interactive wellness initiatives in the future.