"Exploiting one's own body": How far young people go for their appearance - Germany's Obsession With Beauty: How Social Media Fuels Cosmetic Surgery Trends

A growing number of Germans are turning to cosmetic procedures to reshape their appearance. Social media plays a major role, with 64 percent of women admitting their beauty purchases are influenced by online platforms. A new documentary, Make Me Beautiful, examines this trend and the broader culture of self-optimisation.

The ZDFinfo documentary follows women chasing beauty ideals and men pursuing hyper-masculine features. Across two episodes, it explores how the ulta beauty industry pushes the idea of 'maximising' one's looks. Online communities even use rating systems to measure attractiveness, a practice known as 'looksmaxxing.'

Many undergoing surgery recognise their motivations stem from both confidence and insecurity. One subject, Leon, has had multiple procedures, including leg and penis lengthening, claiming they boosted his self-esteem. Others in the film agree that attractive people often gain advantages in careers and relationships.

The documentary also highlights the impact of adult content on body image. Meanwhile, younger audiences face similar pressures. Isi, a 15-year-old influencer with over 650,000 followers, openly discusses her skincare struggles despite her online popularity.

Men now make up about 15 percent of Germany's aesthetic surgery patients. Common procedures include eyelid lifts and liposuction. However, no recent data tracks long-term trends in male cosmetic surgeries since 2010.

Make Me Beautiful sheds light on the pressures driving cosmetic enhancements in Germany. The film connects social media, adult content, and cultural ideals to a rising demand for procedures. For many, the pursuit of perfection remains tied to deeper questions of identity and acceptance.