HUL launches Liquid I.V. Sugar-Free for health-focused hydration in India

Hindustan Unilever Limited (HUL), India’s largest consumer goods company, has introduced Liquid I.V. Sugar-Free to the Indian market. The new product arrives as part of the brand’s push to offer science-backed hydration solutions for health-conscious consumers.

The launch expands Liquid I.V.’s footprint in India, building on its status as the top powdered hydration brand in the U.S. Liquid I.V. Sugar-Free is designed for those seeking effective hydration without added sugar or artificial ingredients. The formula includes a proprietary amino acid blend—L-Glutamine and L-Alanine—to improve fluid absorption. It also contains essential electrolytes like sodium, potassium, calcium, and magnesium, along with nine vitamins and minerals.

The product is sweetened with plant-based stevia and comes in three flavours: Mango Pineapple, Raspberry Melon, and Juicy Peach. Free from artificial colours and sweeteners, it targets consumers looking for cleaner, performance-driven hydration options.

The new variant is now available for purchase. Shoppers can find it on Liquid I.V. India’s official website, major e-commerce and quick-commerce platforms, and select retail stores nationwide. The launch aligns with the brand’s goal of redefining hydration in India’s fast-growing functional beverage market. Liquid I.V. Sugar-Free joins a competitive market, offering a functional wellness solution backed by science. Its availability across digital and physical retail channels reflects the brand’s strategy to cater to modern Indian consumers. The product’s focus on clean ingredients and enhanced absorption sets it apart in the hydration category.