Robert Kratky makes surprising comeback as Billa's new brand ambassador

Robert Kratky, the long-time host of Ö3's Morning Show, has returned to the public eye as a brand ambassador for Billa. After retiring in August 2025 due to health concerns, he now takes on a new role with the supermarket chain. His first advertisement for the company has already appeared on Instagram.

Kratky spent 28 years presenting Ö3's Morning Show before stepping down last summer. In his retirement announcement on Instagram, he explained that doctors had advised him to focus on his mental and physical well-being. The decision marked an early end to his broadcasting career.

Now, just months later, he has re-emerged in a different capacity. Billa confirmed his appointment as their brand ambassador, though no specific campaigns or projects have been revealed yet. The first promotional post featuring Kratky was shared on his Instagram account, signalling the start of this partnership.

The move sees Kratky transition from radio to commercial work. His experience and public profile are likely to benefit Billa's marketing efforts. The exact scope of his duties remains undisclosed for now.