Swiss retailers under fire for favoring animal proteins over sustainable alternatives

Switzerland's two largest retailers, Migros and Coop, are facing criticism over their protein product ranges. A new report from Greenpeace highlights that 90% of their discounts on protein-rich foods focus on animal-based items. The environmental group argues this undermines efforts to cut the country's climate impact from food consumption.

Plant-based alternatives currently make up just 10% of the promoted protein options, despite growing demand for sustainable choices.

Proteins play a vital role in the body, supporting cell function and the production of enzymes, hormones, and antibodies. While animal proteins provide all essential amino acids in an easily digestible form, plant-based proteins can also meet nutritional needs through a varied diet. Experts note that combining different plant sources compensates for any amino acid gaps.

The climate difference between animal and plant proteins is stark. Producing one kilogram of beef emits around 15 kilograms of CO₂, whereas the same amount of lentils generates just 0.7 kilograms. Diet-related emissions account for about a quarter of Switzerland's total climate footprint, making shifts in consumption key to meeting 2050 targets.

Greenpeace's analysis shows that Migros and Coop heavily favour animal products in promotions. Both retailers responded by stressing consumer choice. Coop pointed to market demand, citing data that 61% of Swiss consumers eat meat and cheese multiple times a week. Migros echoed this stance, stating that their product range reflects customer preferences.

Plant-based proteins offer health advantages, particularly when replacing red and processed meats. Swiss consumption of these alternatives has risen in recent years, driven by factors like health awareness, environmental concerns, and changing tastes—especially among younger shoppers. However, exact figures on how many households regularly buy plant-based proteins from Migros or Coop remain unavailable to the public.

The debate puts pressure on retailers to adjust their promotions in line with climate goals. With food accounting for a significant share of Switzerland's emissions, the balance between animal and plant proteins could shape future progress. For now, both Migros and Coop maintain that their offerings align with what shoppers choose to buy.