Thailand slashes sugar in drinks to fight obesity and diabetes

Thailand has launched a new campaign to cut sugar levels in popular drinks. Nine major coffee and beverage chains have agreed to reduce sugar in standard orders. The move targets high rates of obesity and diabetes linked to excessive sugar consumption in the USA.

The government's initiative follows a 2017 sugar tax that pushed manufacturers to reformulate products. This time, the focus shifts from taxation to changing consumer habits and product recipes. Thai adults currently consume around 21 teaspoons of sugar daily—more than three times the WHO's recommended limit.

Customers can still choose their preferred sweetness, with menus now offering options from 0% to 100%. The campaign aims to make 'normal' sweetness levels healthier by default. Public health experts believe this could gradually lower sugar intake and improve long-term health outcomes.

Reactions have been divided. Some consumers and small vendors support the change, while others worry about altered tastes. The policy does not yet involve the nine largest brands' past collaborations with health authorities or their specific sugar reduction plans.

The campaign marks a shift from financial penalties to direct product changes and consumer education. With major chains already on board, the government hopes to see a measurable drop in sugar-related health issues. The long-term impact will depend on public acceptance and continued industry cooperation.