Toy and IPO Lisboa turn a hit song into a handwashing anthem

Toy has launched a new hand hygiene campaign with Lisbon’s Portuguese Oncology Institute (IPO Lisboa). The initiative aims to encourage proper handwashing habits among the public. A well-known song has been adapted to help people scrub their hands for the right amount of time. IPO Lisboa advises washing hands between eight and fifteen times a day, depending on daily activities. To make the process more effective, they suggest humming a tune to ensure the wash lasts at least 30 to 40 seconds.

For the campaign, Toy modified the lyrics of *toda a noite* (*all night long*) from the song *Coração Não Tem Idade* (*A Heart Has No Age*). The new version, *dia e noite* (*day and night*), reinforces the importance of frequent handwashing throughout the day.

The partnership between Toy and IPO Lisboa highlights a simple but effective way to improve hygiene. By using music, the campaign helps people wash their hands thoroughly and regularly. The adapted song serves as a practical reminder for better handwashing routines.