TruNativ's Revenue Soars to INR 65 Cr as India's Nutrition Boom Accelerates

TruNativ, a nutrition brand established in 2019, has witnessed remarkable growth, focusing on science-backed, ingredient-first products. The company recently disclosed revenue exceeding INR 65 Cr by November 2025, with projections to reach INR 115-120 Cr by year-end. Its mission is to reduce sugar intake while increasing protein and fibre—without altering daily eating habits or taste.

The brand was launched by Mamta and Pranav Malhotra, along with Eeshaan Merchant, to address gaps in India's nutrition market. In FY25, revenue surged 2.3 times, climbing from INR 16.59 Cr in FY24 to INR 37.73 Cr. This growth mirrors India's expanding nutrition sector, forecasted to reach $68.4 billion by 2030. Functional foods and beverages dominated the nutraceuticals market in 2024, holding a 49.2% share.

TruNativ operates on an asset-light model, collaborating with specialists for manufacturing instead of owning facilities. Over the next 12-18 months, the company plans to broaden offline retail distribution and fortify its quick-commerce presence. It also aims to enter five new international markets, leveraging local partnerships, digital campaigns, and trade fairs to drive growth.

By FY28, TruNativ aspires to be the top choice for Indian households in sweeteners, proteins, and fibres. The long-term vision is to cultivate a globally recognized clean-nutrition brand, rooted in Indian formulations.

With revenue targets set at INR 115-120 Cr for the current year, TruNativ is scaling swiftly. The brand's focus on sugar reduction, protein enhancement, and taste retention positions it favorably in a thriving market. Expansion into new regions and retail channels will further challenge its growth strategy in the coming years.